Signals And Leaves, Episode 4 with Craig McKeachie.
Craig is starting up a new podcast on front-end web development and is going through all the usual steps of getting started, getting episodes recorded and getting them published.
This episode was recorded live at CodeMash 2014 in a room that was full of noise from ventilation and other environmental things. I used Audacity to clean up the noise, which worked surprisingly well. There is some noise leftover during louder portions of the audio, though.
Don’t forget your guests’ name or credentials.
This one is rather embarassing, I must say. Right as I was starting the episode with Craig, I forgot his name. My brain went completely blank. We laught it off at the beginning of the episode, but it makes for a bad start to the episode.
This episode was recorded entirely with a Roland R05.
Podcasting is a great way to build an audience. It creates a more intimate connection with listeners, vs written words.
Having multiple forms of media, such as book, blog, podcast, etc, helps you build authority.
Podcasts introduce conversation instead of monologue. It’s easier to generate ideas, create something more valuable and get more out of a conversation than a monologue, at times.
Choosing a name is hard – don’t want to be too narrow, but also want to identify and serve your audience, and deliver value.
Getting feedback from trusted resources can give you confidence. Even if you figure things out, find resources that teach you and verify what you’ve learned.
Podcast hosting eats up a lot of bandwidth. Be sure you have a host that can handle the bandwidth. Find a podcast host when possible.
Average life of a podcast episode is 6 weeks. Bandwidth is typically measured per month, but bandwidth for an episode can be estimated from the 6 week download trend for past episodes.
Be careful of Feedburner and other free services. Feedburner limits you to 512K feed size, and will drop episodes to keep it small. FeedBlitz and other paid services won’t introduce this type of limit.
Your podcast needs RSS that is compatible with as many devices and directories as possible. If your podcast hosting doesn’t ensure this, you will want to use a third party feed distribution system like FeedBlitz.
Find a podcast / RSS host that provides the analytics you need. SignalLeaf gives you a breakdown of RSS vs embeded player vs downloads, for traffic reports.
Trade iTunes directory reviews with other podcasters. Find podcasts that you’re interested in. Listen to a few episodes, then contact the author and ask them to review your podcast in exchange for you reviewing them.
You need a blog for your podcast, whether it’s part of your primary website or a separate blog. Write a post for each episode with a short list of notes from the episode, at least.